• Share early and often not to get in love with your solution
• asking questions is more valuable than commenting on things as a source of feedback
• allows us to eliminate or mitigate the risk of bad decisions

Keys for successful feedback provision (Horowitz):

1. be authentic from your core and believe fully in what you're saying
2. come from the right place and focus on setting up the receiver for success
3. don't get personal
4. don't clown people in front of their peers
5. feedback is not a one-size-fits-all and different people need different approaches
6. be direct and specific but not mean
7. think of a feedback as a dialogue instead of a monologue